Retail Display
Jason Wu for Target was a line designed for the everyday shopper at Target stores. It is a line to help consumers feel exclusive with Target and the designer. Jason Wu’s vision for the Target line was to use clean lines and details. The character he created, Milu the cat, became a household name for his collection. A Jason Wu display should feel and look exclusive from other clothing carried at Target. Following Jason Wu’s design inspirations, this design goal was to draw attention to the shopper, while developing an exclusive space within Target that would have a ‘Jason Wu’ essence.
